Business
Activities
Business Activities
Composition of sales in 2024
Sales in 2024
2024
*1 Included mashmallow products
*2 Miscellaneous goods other than food
Core Business
The marketing departments and the brand development departments have joined forces, fostering and strengthening existing mainstay brands, including Kanro Ame, Kin no Milk, Kenko Nodoame, Sugar-Free, Puré Gummy, and Candemina.
In terms of domestic sales, we hold the largest share of the candy market*1 and the largest share of the hard candy market*2 and the second largest share of the gummy market*3. Our focus is now on further increasing the market share of our existing mainstay brands, as well as boosting sales and profits.
*1 Candy market share No.1: 12.1% (Source: INTAGE SRI+, Jan. – Dec. 2024)
*2 Hard candy market share No.1: 19.4% (Source: INTAGE SRI+, Jan. – Dec. 2024)
*3 Gummy market share No.2: 15.9% (Source: INTAGE SRI+, Jan. – Dec. 2024)
No. 1 share in the candy market, No. 2 share in the gummy market
Kanro’s share（2024*1）
Candies*2
1st
Gummies
2nd
Hard candies
1st
Source: Intage SRI+
*1. 2024 retail sales amount base
*2. Consisting of hard candy, gummies, tablets, and refreshing sweets, and others
Global Business
We will establish a business foundation for growth by entering the U.S. gummy market in earnest and speeding up the process.
In Asia, we will develop the Chinese market and continue and enhance sales promotion activities in Taiwan and Hong Kong to expand sales based on our brands.
Digital Commerce Business
In the Digital Commerce Business, we are working on the commercialization of our D2C business, which includes opening the online store “Kanro POCKeT”, and launching the online exclusive products Starry Ramune and Kurage Gummy.
HITOTUBU Business
We manage HITOTUBU KANRO stores, which are directly overseen by the company, and are developing HITOTUBU KANRO products, including Gummi-tzels and mofuwa.
In addition to its permanent stores in GRANDSTA Tokyo and Harajuku, we are working to expand brand awareness by holding pop-up stores in various regions across Japan.
Future Design Business
In the Future Design Business, we are working to design and create future markets and customers without being bound by existing businesses, based on the keywords of “sustainability” and “well-being”.
In the area of “sustainability,” we are working on upcycling waste packaging materials, and in the area of “well-being,” we are challenging new markets in collaboration with our business partners.
