Business Activities
Composition of sales in 2024
Sales in 2024
| hard candy | Gummies*1 | Healthy snacks | Others*2 | Total | |
|---|---|---|---|---|---|
| Jan. – Dec. 2024 | ¥15,815million | ¥15,217million | ¥730million | ¥14million | ¥31,778million |
- *1 Included mashmallow products
- *2 Miscellaneous goods other than food
We will develop our business to achieve the Kanro Vision 2.0, which aims for further growth, by strengthening the brand-centric management and customer-focused product development, based on the two axes of our core businesses and new businesses (Global Business, HITOTUBU Business, Digital Commerce Business and Future Design Business).
Core Business
The marketing departments and the brand development departments have joined forces, fostering and strengthening existing mainstay brands, including Kanro Ame, Kin no Milk, Kenko Nodoame, Sugar-Free, Puré Gummy, and Candemina.
In terms of domestic sales, we hold the largest share of the candy market*1 and the largest share of the hard candy market*2 and the second largest share of the gummy market*3. Our focus is now on further increasing the market share of our existing mainstay brands, as well as boosting sales and profits.
*1 Candy market share No.1: 12.1% (Source: INTAGE SRI+, Jan. – Dec. 2024)
*2 Hard candy market share No.1: 19.4% (Source: INTAGE SRI+, Jan. – Dec. 2024)
*3 Gummy market share No.2: 15.9% (Source: INTAGE SRI+, Jan. – Dec. 2024)
New Business
Global Business
We will establish a business foundation for growth by entering the U.S. gummy market in earnest and speeding up the process.
In Asia, we will develop the Chinese market and continue and enhance sales promotion activities in Taiwan and Hong Kong to expand sales based on our brands.
HITOTUBU Business
We manage HITOTUBU KANRO stores, which are directly overseen by the company, and are developing HITOTUBU KANRO products, including Gummi-tzels and mofuwa.
In addition to its permanent stores in GRANDSTA Tokyo and Harajuku, we are working to expand brand awareness by holding pop-up stores in various regions across Japan.
Digital Commerce and Future Design Business
In the Digital Commerce Business, we are working on the commercialization of our D2C business, which includes opening the online store "Kanro POCKeT", and launching the online exclusive products Starry Ramune and Kurage Gummy.
In the Future Design Business, we are working to design and create future markets and customers without being bound by existing businesses, based on the keywords of “sustainability” and “well-being”.
In the area of “sustainability,” we are working on upcycling waste packaging materials, and in the area of “well-being,” we are challenging new markets in collaboration with our business partners.
