Basic policy

Kanro disseminates the value of sugar properly and contributes to the realization of a better society through products that help lead to a healthy life and candy that brings joy, fun and moments of happiness.

Social issues

There is a wide variety of sugar, including sugar that is indispensable for human life such as the glucose used as energy for the brain and other bodily functions. On the other hand, an excessive intake of sugar, which is important for human beings, may result in obesity and other problems. In recent years, the low carb boom, etc., has reinforced the impression that sugar is the enemy of health. However, an appropriate intake of sugar helps maintain the health of the human body and makes people feel happy. Kanro recognizes sugar as the core strength of our business. Our mission is to contribute to people’s lives by pursuing what sugar means to human beings, disseminating correct information on sugar and providing solutions to issues and the needs of customers using sugar as a foundation.

Materiality

• Promotion of health and welfare
• Sustainable consumption and production

KPI

• Provide dietary education on sugar to 1 million people by 2030
• Develop products that contribute to a healthy life
• Contribute to the creation of an environment where everyone in the world can enjoy candy

Related SDGs

Approach

leveraging ingredients

As part of the specific initiatives to achieve this mission, we have set “spreading the benefits of sugar” as one of our targets.
We will continue with the research and development of sugar and its relevant technologies and functions, with the aim of delivering the various possibilities and values that sugar has to society through our products.We are seeking to create new tastes by combining the tastes and flavors that various ingredients have with the sweetness inherent in sugar. By refining technologies and manufacturing methods to leverage ingredients, we have created representative products such as “Kanro Ame,” which brought out the sweetness of sugar and the rich taste of soy sauce and “Kinno Milk,” which expressed the genuine strong tastiness of milk.
As the main ingredient of candy is “sugar,” analyzing the science of “sugar” is the issue of the highest priority in the research and development of Kanro. We are pursuing the challenge of creating new value by combining different elements with “sugar.”
Going forward, we will be focusing also on support for consumers to gain correct knowledge of sugar through sugar dietary education activities, web magazine “Sweeten the Future,” our retail outlet “HITOTUBU KANRO,” etc.