Business Activities

Business Activities

Composition of sales in 2023

Hard candy:51.9% Gummies:45.8% Healthy snacks:2.3%

Sales in 2023

  hard candy Gummies*1 Healthy snacks Others*2 Total
Jan. – Dec. 2023 ¥15,046million ¥13,293million ¥671million ¥4million ¥29,015million
  • *1 Included mashmallow products
  • *2 Miscellaneous goods other than food

We will develop our business to achieve the Kanro Vision 2030, which aims for further growth, by strengthening the brand-centric management and customer-focused product development, based on the two axes of our core businesses and new businesses (Global Business, HITOTUBU Business, and Digital Commerce and Future Design Business).

Core Business

The marketing departments and the brand development departments have joined forces, fostering and strengthening existing mainstay brands, including Kanro Ame, Kin no Milk, Kenko Nodoame, Sugar-Free, Puré Gummy, and Candemina.

In terms of domestic sales, we hold the largest share of the candy market*1 and the largest share of the hard candy market*2 and the second largest share of the gummy market*3. Our focus is now on further increasing the market share of our existing mainstay brands, as well as boosting sales and profits.

*1 Candy market share No.1: 12.5% (Source: INTAGE SRI+, Jan. – Dec. 2023)
*2 Hard candy market share No.1: 20.8% (Source: INTAGE SRI+, Jan. – Dec. 2023)
*3 Gummy market share No.2: 15.7% (Source: INTAGE SRI+, Jan. – Dec. 2023)

New Business

Global Business

In addition to working on increasing business, primarily aiming at markets in Mainland China, Hong Kong and Taiwan, we are also exploring potential new export opportunities, along with developing exclusive products for overseas markets.

Meanwhile, we import 4D Gummy products from the Chinese gummy manufacturer Shenzhen Amos Sweets & Foods Co., Ltd., and are working on increasing those sales and establishing them in the Japanese market.


We manage HITOTUBU KANRO stores, which are directly overseen by the company, and are developing HITOTUBU KANRO products, including Gummi-tzels and mofuwa.

Moreover, following closely after the GRANDSTA Tokyo Store opening, the Harajuku HARAKADO Store opening is scheduled for spring 2024.

In addition to our permanent stores, we also conduct initiatives to expand brand awareness through such measures as holding pop-up stores in various regions across Japan.

Digital Commerce and Future Design Business

In the Digital Commerce Business, we are working on the commercialization of our D2C business, which includes opening the e-commerce website Kanro POCKeT, and launching the online exclusive products Starry Ramune and Kurage Gummy.

Independent from our existing businesses, the Future Design Business focuses on new designs and innovations, looking ahead to future markets and customers.

Aiming to boost ESG management, the division has started grappling with repurposing misshapen and other waste candy that cannot be sold as is. The key concepts of this scheme are “sustainability” and “well-being.”

Going forward, it will take on the challenge of building a circular economy in collaboration with outside companies.

*The spray products in the above image are not for sale.
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